TyrAds put together simple and focused strategies that are guaranteed to work. Furthermore, our team ensured that these personalized strategies successfully overcame the challenges mPokket faced by perfectly targeting users based on their demographics, interests, and behaviors that are aligned with mPokket's audiences.

After carefully analyzing the challenges and performances of mPokket based on its historical data, we came up with two most suitable holistic marketing approaches: promoting through the Alternative App Stores and Direct Apps.

The approach through Alternative App Stores assured a low competition environment at the most effective user acquisition cost. For mPokket, we decided to run with Mi Store from Xiaomi and Vivo App Store.

In addition, this strategy provided promising niche markets with relatively fewer published apps available compared to the giants of Google Play Store and iOS App Store. Thus, it created an accessible competitive promotion in order to achieve a higher organic ranking and download growth.

Alternative App Stores also allow your app to be downloaded directly from the advertisement, drastically impacting conversion rates. Furthermore, it has access to a more localized and specialized audience to generate more users to help achieve the mPokket's objective.

Alongside our approach with the Alternative App Stores, we tried other alternatives and recognized the advertising potential with non-market placement as our Direct App partner.

TyrAds' advertising advance to leverage this platform for mPokket showed incredible download growth. Furthermore, the Direct App partners helped to maximize the brand's potential as it can deliver the app to billions of targeted users worldwide.