240,000+ Total Installs
India Target Market
Android Platform
About the Company
mPokket: The Ultimate Solution for Quick and Flexible Loans
mPokket was established in 2016 to provide instant loans to students and employees. The entire lending process is handled online, allowing borrowers to access loans of up to INR 30,000, depending on their credit scores.
The company also offers flexible repayment plans of up to four months, along with cashback and rewards for users.
The Challenges
User Acquisition to Stay on the Competitive Edge
mPokket is a reliable and rapidly growing financial startup trusted by millions of Indian users. However, as competition within India’s financial ecosystem continued to increase, the company needed to reach more users in order to maintain its position as one of the country’s leading instant loan apps.
TyrAds and mPokket began their partnership in November 2021, leveraging TyrAds’ machine-learning solutions to identify safe and effective acquisition channels that could help mPokket achieve its marketing objectives.
Our Strategy-Driven Solutions
Boosting User Growth with TyrAds’ Cutting-Edge Solutions
TyrAds developed simple and focused strategies tailored specifically to mPokket’s objectives. The team targeted users based on demographics, interests, and behaviors that aligned closely with mPokket’s target audience.
After analyzing mPokket’s challenges and historical performance data, TyrAds identified two key marketing approaches:
- Alternative App Stores
- Direct Apps
Alternative App Stores
The Alternative App Store strategy provided mPokket with access to lower-competition environments and more efficient user acquisition costs.
For mPokket, TyrAds focused on:
- Xiaomi Mi Store
- Vivo App Store
These alternative marketplaces provided access to niche audiences with fewer competing applications than the major Google Play Store and iOS App Store ecosystems.
This created additional opportunities to improve organic rankings and increase downloads in a less competitive environment.
Alternative App Stores also allow users to download applications directly from advertisements, which can have a significant positive impact on conversion rates.
Furthermore, these platforms provide access to localized and specialized audiences, helping mPokket reach additional users and accelerate its acquisition goals.
Direct Apps
Alongside Alternative App Stores, TyrAds explored additional acquisition opportunities and identified non-market placements as an effective Direct App channel.
By leveraging this channel, TyrAds generated significant download growth for mPokket.
Direct App partners also helped maximize the brand’s reach by delivering the application to billions of targeted users worldwide.
The Result
TyrAds Elevates mPokket’s User Growth Potential
TyrAds’ technology-driven and systematic approach delivered results that aligned closely with mPokket’s growth objectives.
The partnership helped mPokket achieve 240,000+ total installs while expanding its reach across India’s competitive financial app market.
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