200% Increase in D7 ROAS
25% Monthly Install Growth Rate
About Myths of Moonrise
Myths of Moonrise is an engaging Puzzle Role Playing (PRP) game that combines compelling match-3 mechanics with rich storytelling elements. Developed by Star Union, the game offers players an immersive experience where strategic puzzle-solving meets character progression and narrative depth.
Introduction
In the competitive mobile gaming landscape, achieving substantial Return on Ad Spend (ROAS) while maintaining user quality presents a significant challenge. Star Union partnered with Tyr Rewards to optimize its user acquisition strategy and improve key performance metrics.
Challenges
Star Union faced several key challenges in its user acquisition efforts:
1. ROAS Performance Targets
Achieving ambitious D7 ROAS targets through existing acquisition channels proved difficult, making it challenging to consistently acquire high-value users with strong lifetime value potential.
2. User Quality Concerns
Maintaining a balance between acquisition scale and user quality was essential. At the same time, preventing fraudulent activity was critical for achieving sustainable growth.
3. Engagement Optimization
The team needed an effective way to convert newly acquired users into engaged, long-term players while encouraging in-app purchases.
Tyr Rewards’ Strategic Solution
Tyr Rewards implemented a comprehensive, multi-faceted approach to address these challenges.
1. Strategic Event Implementation
- Designed multi-reward campaigns combining main quests and instances
- Introduced challenging events to increase player engagement
- Created compelling reward structures designed to encourage in-app purchases
2. Robust Anti-Fraud Framework
Tyr Rewards implemented comprehensive fraud-prevention measures to ensure high-quality user acquisition.
Key indicators were continuously monitored, including:
- Geographical location verification
- Carrier authentication
- Device characteristic analysis
- Event sequence monitoring
This enabled the team to accurately identify and target legitimate, high-value users.
3. Seasonal Creative Optimization
- Developed holiday-themed creative assets
- Regularly updated creatives around major festivals
- Used timely and relevant content to improve conversion rates and user engagement
Results
The partnership between Star Union and Tyr Rewards delivered exceptional results.
1. Remarkable ROAS Growth
- 200% increase in D7 ROAS
- 154% improvement in D30 ROAS
2. Stable Acquisition Metrics
- Maintained consistent eCPI levels
- Achieved a 25% monthly install growth rate
Key Takeaways
The collaboration between Star Union and Tyr Rewards demonstrates the importance of a multi-faceted approach to user acquisition in mobile gaming.
By combining strategic event planning, a robust anti-fraud framework, and dynamic seasonal creative optimization, Tyr Rewards helped Myths of Moonrise achieve significant improvements in both user acquisition and retention.
This case study highlights how innovative user acquisition strategies can drive substantial growth in an increasingly competitive mobile gaming market.
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