150% Increase in Player Retention
13-15% Increase in Merge Inn’s Total MAU
Stable ROAS and Efficient eCPI
About Original Games
Original Games is a rising leader in casual mobile gaming, known for delivering relaxing and rewarding gameplay experiences. With a talented team spread across multiple international offices, including Tallinn, Helsinki, San Francisco, and Berlin, Original Games continues to push the boundaries of casual gaming innovation.
Titles such as Merge Inn have reached millions of players worldwide, while the company continues to expand its global presence by developing engaging and universally appealing games.
Founded in 2019, Original Games is driven by a mission to create the best possible gaming experience in every session. Backed by Play Ventures, a renowned gaming venture fund, the company is working toward establishing itself as a leader in the global casual gaming market.
Challenges
Original Games faced a critical challenge: retaining players in a highly competitive and saturated mobile gaming market.
As user attention spans continue to shrink, keeping players engaged beyond their initial interaction became essential for sustainable growth.
1. Retention Challenges
Maintaining user engagement and achieving long-term retention was difficult, particularly within the highly competitive casual gaming market.
2. User Acquisition Costs
Finding the right balance between effective user acquisition and stable ROAS was essential for continued growth.
TyrAds’ Strategic Solution
To address these challenges, TyrAds partnered with Original Games to enhance its user engagement strategy and introduce innovative reward systems.
1. Dynamic Quests and Reward Systems
TyrAds introduced customized in-game quests and events designed to encourage continued player participation and loyalty.
Players received rewards for both completing objectives and making progress, motivating them to engage more deeply with the game.
2. Anti-Fraud Technology
TyrAds implemented comprehensive anti-fraud tools to ensure that user interactions were genuine and that marketing budgets remained focused on acquiring high-quality users.
3. Proactive Campaign Optimization
The TyrAds team continuously analyzed performance data and optimized campaigns according to changing user behavior trends.
This ensured that engagement strategies remained relevant, effective, and aligned with campaign performance.
Results
The partnership between Original Games and TyrAds delivered significant improvements in player retention and acquisition.
1. 150% Increase in Player Retention
Through TyrAds’ strategic reward systems, Original Games achieved a 150% increase in player retention compared with organic traffic sources.
2. Steady Monthly Active User Growth
TyrAds consistently contributed 13–15% of Merge Inn’s total monthly active users (MAU), demonstrating sustained growth in player engagement.
3. Stable ROAS and Efficient eCPI
Through TyrAds’ data-driven strategies, Original Games achieved stable ROAS and efficient eCPI during the first month, supporting long-term campaign profitability.
Key Takeaways
The partnership between Original Games and TyrAds demonstrates how thoughtfully designed reward systems and proactive campaign management can significantly improve user retention and engagement.
As Original Games continues to expand its portfolio, the strategies developed through this collaboration provide a strong foundation for future growth within the casual gaming market.
Testimonial
“We initially were skeptical about rewards apps as growth channels, but Tyr Rewards have proven month after month to deliver steadily performing long term users even beyond the reward period. At first I was surprised, but now I just take it as fact.”
— Arseny Lebedev, Founder
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