301,000+ Total Downloads
Southeast Asia Target Market
Android Platform
About Pluang
Founded in 2019, Pluang aims to transform the way people manage their money across Southeast Asia through an easy-to-use multi-asset investment platform supported by a trusted community.
Today, Pluang has more than 6.5 million registered users and offers a range of investment assets, including gold, cryptocurrency, stock indices, and US dollars.
Pluang’s Challenges
Reaching New Audiences While Maintaining Quality
Pluang aimed to accelerate its growth by reaching new audiences and creating a positive brand experience that would ultimately deliver long-term value.
The goal was to strengthen Pluang’s position as a leading investment super app in the Southeast Asian market.
TyrAds’ Strategic Solution for Pluang
Technology-Driven User Acquisition Across Southeast Asia
TyrAds leveraged its proprietary technology and machine-learning algorithms to help Pluang strengthen its position in its target markets, particularly Indonesia.
The strategy focused on reaching users with high purchase intent while using low-fraud traffic sources across multiple advertising formats.
TyrAds prioritized safe acquisition channels designed to deliver high-quality users and strong retention.
Premium advertising placements were distributed through:
- Alternative App Stores
- Direct Apps
User behavior was also analyzed and used for targeting to improve campaign performance and acquisition quality.
Results That Exceeded Expectations
Driving Quality Downloads and Long-Term Value
Through TyrAds’ proprietary marketing technology and machine-learning algorithms, Pluang exceeded its targets for both quality downloads and user lifetime value (LTV).
Install-to-Registration Rate
Pluang achieved strong conversion from app installations to user registrations.
Install-to-Unique-Buy Rate
The campaign also generated valuable users who progressed from installation to completing a unique purchase.
Long-Term Partnership
The successful collaboration continued for more than one year, demonstrating the sustainability of the acquisition strategy.
Hear from Pluang
“5 stars! TyrAds has become a trusted partner for Pluang. Their team is organized, efficient, and highly detail-oriented. They have helped us acquire and reach new, high-quality audiences. We highly recommend TyrAds if you want to acquire customers.”
— Pluang Performance Marketing Team
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