150% Daily Active User (DAU) Growth
100% D7 ROAS Consistently Achieved
About Unico Studios
Unico Studios is a renowned mobile game developer known for popular titles such as the “Brain Test” series. Its games combine fun and challenging gameplay, attracting a broad global audience.
To date, Unico Studios has achieved nearly 1 billion downloads and continues to expand its presence in the mobile gaming industry.
For more information, visit the Unico Studios official website.
Introduction
Despite its strong track record, Unico Studios faced challenges maintaining growth in an increasingly competitive market.
Hyper-casual games often struggle with user retention and Return on Ad Spend (ROAS). Recognizing the need for a new approach, Unico Studios partnered with TyrAds to improve its marketing performance and reduce user churn.
Challenges
Unico Studios faced several key challenges:
1. Unrealistic Expectations
Previous advertising channels had promised high KPIs but failed to deliver the expected results, making it difficult to achieve campaign targets.
2. Difficulty Targeting the Right Audience
Identifying and reaching the right users was challenging, resulting in lower engagement and retention rates.
3. Channel Mismatch
Some advertising partners were not well aligned with the products and target audience, leading to underperforming campaigns and inefficient use of resources.
TyrAds’ Strategic Solution
To address these challenges, TyrAds implemented a focused strategy:
1. Collaborative Campaign Launch
TyrAds worked closely with Unico Studios to jointly develop and launch advertising campaigns, combining the strengths and expertise of both teams to maximize overall performance.
2. Optimized User Audience Targeting
TyrAds focused on identifying the most relevant user segments and carefully selected channels that matched Unico Studios’ player audience, helping improve both engagement and retention.
3. Strategic Use of Rewarded Advertising Channels
Rewarded advertising channels were prioritized to acquire high-quality users with stronger engagement potential, improving conversion rates and long-term retention.
Results
The partnership delivered significant improvements in campaign performance.
KPI Achievement
Day 7 ROAS consistently exceeded 100%.
Game-Specific Performance
Woody Sort
- Day 30 ROAS reached 110%
- Day 90 retention reached 1%
X2N
- Day 1 ROAS reached 95%
- Day 2 ROAS exceeded 100%
- Day 45 retention reached 2%
Fraud Protection Optimization
Improved fraud prevention helped reduce the risk of fraudulent traffic and further increased overall user quality.
Key Takeaways
The strategic partnership between Unico Studios and TyrAds significantly improved ROAS, user retention, and overall campaign performance.
In the highly competitive hyper-casual gaming market, an effective user acquisition strategy is essential for sustainable growth. Through targeted audience acquisition, strategic use of rewarded channels, and collaborative campaign optimization, TyrAds helped Unico Studios improve user engagement and profitability.
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