36 Countries Target Market
720,000+ Total Installs
Android Platform
About the Company
ZiMAD’s Journey from 5 to 36 Countries
Headquartered in San Francisco, ZiMAD is a gaming studio specializing in mobile games. With more than ten years of experience, the company brings innovative concepts and ideas to life while redefining conventional mobile gaming.
ZiMAD’s mission is to deliver enjoyable entertainment experiences to people around the world.
The Challenges
Safe Media Channels to Promote ZiMAD’s Brand-Sensitive Title
TyrAds’ partnership with ZiMAD began in 2020, when the company sought assistance in finding reliable and secure media channels capable of promoting its brand-sensitive title.
At the same time, ZiMAD wanted to expand its user base and maintain its leading position in the market through an effective User Acquisition strategy focused on achieving high ROI and improving retention.
Our Strategy-Driven Solutions
A Suitable Strategy to Achieve ZiMAD’s Objectives
TyrAds developed a tailored strategy to acquire high-intent users based on ZiMAD’s objectives. The primary focus was on identifying brand-safe channels capable of delivering high-quality users with strong retention.
To overcome ZiMAD’s challenges and achieve its User Acquisition goals, TyrAds launched campaigns across premium advertising channels, including Alternative App Stores and Direct Apps.
Alternative App Stores
TyrAds leveraged long-term partnerships with major Alternative App Stores, including OPPO, vivo, Xiaomi, and Transsion.
These platforms provided ZiMAD with extensive advertising exposure through their large ecosystems of applications and advertising inventory.
As a result, ZiMAD was able to reach more than 1.4 billion users during the partnership.
TyrAds also leveraged advanced targeting capabilities based on key user behaviors, allowing ZiMAD to reach audiences that were more likely to engage with its games.
Direct Apps
Direct Apps include major app developers with the potential to reach billions of users worldwide.
TyrAds helped ZiMAD leverage this channel by promoting its campaigns through SHAREit, Bigo Ads, and other Direct App platforms.
The advertising campaigns were further personalized and optimized based on the interests and behaviors of ZiMAD’s potential users.
The Result
Overachieving ROI Targets with TyrAds’ Tech-Powered Solution
ZiMAD leveraged TyrAds’ technology-driven User Acquisition solutions to identify reliable traffic sources that delivered strong ROI and retention.
Through the customized strategy, TyrAds helped ZiMAD exceed its ROI target by 20%, while generating approximately 180,000 monthly installs and maintaining an ad fraud rate below 3%.
The strategy also enabled ZiMAD to significantly expand its global reach, growing from 5 countries to 36 countries.
Hear from ZiMAD
“We have worked with TyrAds for more than a year now and that says a lot about the service they provide: Trustworthy, Very Responsive, Oriented Towards the Results”
Anna Gumbatova, ZiMAD’s Head of User Acquisition
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