As a mobile game marketer, you know how critical it is to reach and engage the right audience. With so much competition in the market, you need to find creative ways to stand out and drive user acquisition. That’s where Tyr Rewards comes in.
In this guide, we’ll explore how Tyr Rewards, a reward app by TyrAds, can help you target the perfect audience with our first-party data and increase your user engagement. Let’s dive in!
What is Tyr Rewards?
Tyr Rewards is a product of TyrAds that allows mobile game users to earn rewards, including gifts and cash, for playing games from our partners.
The app is designed to encourage users to discover and interact with your apps in exchange for rewards, leading to higher engagement and retention rates.
As a result, it’s an excellent tool for mobile game marketers who want to scale their mobile games and maximize ROI.
How Does Tyr Rewards Work?
Getting started with Tyr Rewards is easy. Here’s a breakdown of the steps involved:
- Download and register: The user downloads and registers their information on the app.
- Browse the offerwall: The user goes to the offerwall page and is exposed to the list of offers from our partners.
- Pick an offer: The user picks an offer from the offerwall and gets redirected to the advertiser’s product.
- Complete an offer: The user completes an offer, and virtual currency in the form of points, called Tpoints, is paid out to the user in return.
Our offerwall is curated into several categories, including super hot offers, hot offers, and regular offers. The incentives are determined by the campaign’s bid and the exchange rate specified by the partners.
The super hot offers are listed both on the home page and the offerwall, making them the first offer that customers see to entice them to take action. Hot offers are always placed under the super hot offers, within the first five lines, and may also be available on the home page. Moreover, regular offers are placed under the super hot and hot offers list and are only visible on the offers page.
Benefits of First-Party Data
First-party data is information that a company collects directly from its users. This data is highly valuable for mobile game marketers because it allows you to:
1. Personalize User Experience
First-party data provides insights into user behavior, interests, and demographics, allowing mobile game marketers to tailor their messages and offers to individual users.
Personalization leads to a higher engagement rate and increased user retention, which is essential in the competitive mobile app market.
2. Improve Targeting
Using first-party data, mobile game marketers can target their campaigns to specific groups of users based on their interests, behavior, and demographics information such as age, gender, and device type. This targeting leads to higher conversion rates and better ROI.
3. Retarget Users
First-party data can be used to retarget users who have previously interacted with your app but haven’t completed a desired action, such as making a purchase.
Retargeting can be done through push notifications and in-app messages, which are highly effective ways to keep users engaged and motivated to complete an action.
Tyr Rewards and Its First-Party Data
One of the biggest benefits of using Tyr Rewards is that with every user who registers on the app, we collect first-party data that can be incredibly valuable for mobile game marketers.
This data includes information on user behavior, interests, and demographics, which can be used to personalize your messaging, improve your targeting, and increase your ROI.
Furthermore, we don’t just collect first-party data to help you personalize your messaging and improve your targeting. We also use the data to identify lookalike audiences for programmatic advertising.
We identify users who share similar characteristics and behaviors to your existing users, making them more likely to engage with your app and become a loyal user base. This approach is highly effective and can result in an escalating ROI.
So not only do users benefit from the rewards they earn through Tyr Rewards, but you as a mobile game marketer can benefit from the data we collect on those users. It’s a win-win situation!
Tyr Rewards’ Retargeting Options
We offer several retargeting options to help you keep users engaged and motivated to complete desired actions. These include:
1. Push Notifications
Tyr Rewards’ push notifications are divided into four types: classic, popout, full screen, and screen blocker. These notifications leverage collected user data to send personalized messages to users’ devices and keep them updated on available offers.
Push notifications are an excellent way to reach out to your users and get their attention. Tyr Rewards’ push notifications are designed to be engaging and attention-grabbing, with creative copy and attractive visuals that are sure to pique your users’ interest.
From classic notifications to full-screen pop-ups, Tyr Rewards has a range of options to choose from, so you can find the perfect way to communicate with your audience.
2. In-App Messages
In-app messages are another great way to communicate with your users and keep them engaged with your app. Tyr Rewards’ in-app messages are designed to be contextual and targeted, delivering messages that are relevant to the user’s interests and behavior.
With options like pop outs and full-screen messages, you can be sure that your message will be seen and heard by your users.
We Choose the Perfect Audience for Your Games
With over 1000 partners, we have a vast network of users that you can tap into. But how do you know which users are the right fit for your game?
Tyr Rewards’ tech-driven targeting and first-party data make it easy to pinpoint users based on their interests, behavior, and demographics information such as age, gender, and device type.
This technology can further assist in more in-depth and thorough audience targeting, providing relevant offers tailored to their significance.
Tyr Rewards’ Major Partners
We have partnerships with some of the biggest names in the mobile game industry, including Playtika, Wooga, Inno Games, ZiMAD, Goat Games, and Tap Nation.
These partnerships allow us to offer a wide range of games and rewards to its users, making it an attractive option for mobile game marketers who want to increase user acquisition and ROI.
Conclusion
In conclusion, Tyr Rewards is an excellent tool for mobile game marketers who want to market through first-party data, increase user engagement, and improve targeting. With its offerwall, retargeting options, and tech-driven targeting, Tyr Rewards is a powerful tool that can help you stand out in the competitive mobile app market.
TL;DR
Is Tyr Rewards free to use?
Yes, it is completely free to use for everyone. Check it here.
How does a user get started with Tyr Rewards?
To get started with Tyr Rewards, users can simply download the app and register their information. They can then browse the offerwall and start earning rewards for playing games from Tyr Rewards’ partners.
What kind of rewards can users earn with Tyr Rewards?
Tyr Rewards offers a wide range of rewards, including gifts and cash, for completing offers from our partners.
How does Tyr Rewards help me improve user retention?
Tyr Rewards encourages users to discover and interact with your apps in exchange for prizes, leading to higher engagement and retention rates.
How does Tyr Rewards help me target the right audience for my game?
We use tech-driven targeting to pinpoint users based on their interests, behavior, and demographics information such as age, gender, and device type.
This technology can further assist in more in-depth and thorough audience targeting, providing relevant offers tailored to their significance.
