CATEGORY

User Acquisition

TyrAds Grows Its Global Footprint with New Barcelona Office, Appoints New COO

26/08/2026

TyrAds Receives ISO 27001 Certification for Information Security Management

14/08/2026

Most teams still treat rewarded ads like a cheap install machine. They pay for the install, hit an early event, measure fast, and move on. That mindset is now a liability.

The Rewarded Ads Strategy: Why Rewarded Users Spend 4x More and How to Find Them

29/07/2026

Rewarded Traffic Grew Up Personas, Experimentation, and the New Rules of Engagement

Rewarded Traffic Grew Up: Personas, Experimentation, and the New Rules of Engagement

22/07/2026

Learn about rewarded user acquisition and how it can be broken down into three personas, including reward hunters, casual gamers, and gamblers.

The 3 Rewarded User Acquisition Personas: Reward Hunter, Casual, Gambler

23/06/2026

TyrAds Announces Exclusive Strategic Partnership with Nordeus to Power Rewarded Engagement in Top Eleven

19/05/2026

Discover the state of Rewarded UA with insights on scaling, retention, return on ad spend, fraud prevention, and strategies for sustainable mobile app growth.

The State of Rewarded UA: Insights, Strategies, and Future Trends

23/04/2026

Discover the key differences between demand-side platform vs supply-side platform in programmatic advertising for smarter ad strategies.

Demand Side Platform vs Supply Side Platform – Key Differences Explained

24/03/2026

Learn how to calculate CPM gaming rates, boost ad revenue, optimize fill rates, and master in-app ad strategies for higher earnings in mobile games.

How to Calculate CPM Gaming Rates for In-App Ads

24/03/2026

Learn how to set the right lookback window for mobile games. Boost ROI tracking and ad results with tips that use data backed by real industry stats.

How to Optimize the LookBack window for Accurate Mobile Game ROI Tracking

24/03/2026

Tyr Rewards: Earn Money & Cash — TyrAds & Moloco’s Winning User Acquisition Strategy from Gamesforum Vietnam 2025

Tyr Rewards: Earn Money & Cash — TyrAds & Moloco UA Strategy

20/12/2025

How to calculate LTV within your revenue universe

How To Calculate LTV Within Your Revenue Universe

09/12/2025

Top Video Game Monetization Trends for 2026

Top Video Game Monetization Trends for 2026

08/11/2025

UA & Paid Acquisition Marketing - How to Reduce CAC With Better Targeting

UA & Paid Acquisition Marketing – How to Reduce CAC With Better Targeting

08/11/2025

cpl vs cpa

CPL vs. CPA: Align Campaign Metrics With Funnel Goals

16/07/2025

mmp

What Is an MMP? A Complete Guide to Mobile Measurement Partners

14/07/2025

ROAS vs CAC: Which Metric Should You Track for Growth?

10/07/2025

CPI vs CPM: Choose the Right Pricing Model for Your App

08/07/2025

Podcast B Fix

Rewarded UA is Evolving: Check Out Our Podcast with Two and a Half Gamers

30/06/2025

MVPD: What It Means and Why It Still Matters in 2025

28/06/2025